

Piloting promotions with the help of Lokad at La Redoute
Exclusive interviews with Mary Leitao and Ludovic Bidault, Heads of Purchase Management at La Redoute, who graciously took the time to discuss La Redoute’s predictive optimization partnership with Lokad. La Redoute, the second largest women’s clothing retailer, chose Lokad to drive transformation around predictive optimization. The goal of this collaboration was to use artificial intelligence to better manage the match between pricing, sales performance, and inventory.
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