Fashion Segment & Supply Chain challenges at La Redoute

As the second largest women’s clothing retailer, La Redoute’s teams manage a grand total of 18,000 references with a renewal rate of 70% to 80%. Pricing being the number one concern for online customers, the task of managing pricing policies for the entire catalog while maximizing margin is immensely complex if you factor in the evolution of legislation and promotional pressure.

Pricing for fashion is far from being straightforward and even the most advanced artificial intelligence models will invariably fail at remaining relevant in such a fast paced environment. For that reason the goal of this partnership was to boost the human intelligence at hands with the right tools in order to maximize customer satisfaction and margins.