Published by Lokad at https://tv.lokad.com/journal/2022/7/27/la-redoute-lokad-optimisation-predictive-via-intelligence-artificielle/
La Redoute, the second largest women’s clothing retailer, chose Lokad to drive transformation around predictive optimization. The goal of this collaboration was to use artificial intelligence to better manage the match between pricing, sales performance, and inventory. Pricing optimization is not just about maximizing margins under the constraint of available inventory. Pricing is a way to communicate with customers and support the company’s strategy. This initiative provided La Redoute with a suitable framework for future projects in the field of artificial intelligence, which relies heavily on focusing on business insights and challenges.