Home Segment & Supply Chain challenges at La Redoute

With Sandrine Guichard, Retail and B2B Director at La Redoute.

While pricing and promotions sound as straightforward as offering the best price and maximizing margins, the equation becomes tremendously more difficult when factoring in the enormous size of the catalog, its diversity and seasonality. A human expertise is needed but not sufficient when facing such complexity and must be assisted through the use of tools such as Lokad, automating mundane decisions for employees to focus on what really matters.