Dynamic Supply Chains (with Dr. John Gattorna)

00:00 Introduction
00:31 How important is it that the company’s strategy fully overlaps with their supply chain strategy?
08:48 Do companies need to look at their customer first and build their strategy around their consumers, rather than the opposite ‘inside out’ approach?
33:30 Dr Gattorna, what are your thoughts about the need to robotize mundane tasks in supply chains?
38:19 How have supply chains evolved in the last decades?
44:33 Can you build something that will keep creating value 30 years down the line, without any more input or updates?
48:36 Has supply chain complexity boomed with the pandemic?
59:24 Dr. Gattorna, do you agree that the main limit of capacity production is actually the mindset of people of software, rather than the physical capacity of a production facility?
01:01:32 What are the main bottlenecks in supply chains today?


In this episode we are joined by Dr. John Gattorna, one of the most respected supply chain thought leaders in the world and whose work has influenced many of today’s leading corporations.

We discuss the importance of a supply chain strategy that aligns with a ‘customer first’ approach, the evolution (or devolution) of supply chains in the last century, and whether software advancements that were designed to speed up internal processes have also contributed to slowing them down.

We have seen the exponential rise in complexity and sophistication with software. However, software has also in many cases also added fuel to the fire of properly managing efficiency.

Perhaps counterintuitively, data movement and data processing has become one of the major bottlenecks in production capacities and warehouse expansion. It can take a few ways to move warehouses with proper manpower, yet months to make the necessary IT changes and data migrations.

Complexity has also increased with companies expanding their production locations across the globe rather than limiting to one country, allowing themselves more options and flexibility on their production and transportation of goods. However, the vast majority of supply chain practitioners are still stuck with doing very mundane tasks and efficiency is suffering. Robotization will significantly transform this problem.

How have supply chains evolved in the last decades, and what factors have contributed the most to that? What is a successful strategy to excel in your supply chain performance? We thank Dr. John Gattorna for sharing his expertise and valuable insights on these key questions in this episode.