06:07 The story so far
07:31 The short definition (recap)
08:38 Crafting a supply chain persona (recap)
10:29 Amsterdam, 10 000-foot view
13:28 On the menu
25:28 Assortment 1⁄3
28:11 Assortment 2⁄3
30:11 Assortment 3⁄3
57:43 3.2 Amsterdam, a supply chain persona - Questions?
Amsterdam is a fictitious FMCG company that specializes in the production of cheeses, creams and butters. They operate a large portfolio of brands over multiple countries. Many business conflicting goals must be carefully balanced: quality, price, freshness, waste, diversity, locality, etc. By design, milk production and retail promotions put the company between the hammer and the anvil in terms of supply and demand.