Crazy Claims of Enterprise Software Vendors

00:08 Introduction
00:27 What is your initial overview on today’s topic?
02:22 Are there any lines vendors should not cross?
05:50 When would you say that software vendors cross the line and head to the “bad lies” territory?
08:16 Concerning buzzwords, do you think that there is a sort of FOMO?
11:22 How can you analyze the market and decide what is good and what is bad?
14:21 How can we ensure vendors are telling the truth?
17:58 What about paid analysis in the supply chain industry?
22:39 What can the supply chain industry do to ensure that the best solutions and players emerge?


It can be said that the pursuit of truth is often what makes progress truly advance. However, in the world of enterprise software vendors, “the truth” can often be difficult to come by. Especially when the latest technology does not fit in with the design of your product. As such, for this episode of LokadTV, we discuss some of the craziest claims made by software vendors and see how you can separate fact from fiction.

The long-standing joke at Lokad is that the only way we can compete with the claims of some of our competitors is to say that in addition to optimizing your supply chain that “we cure cancer too”. When it comes to supply chain performance, which is much less straightforward than asset management for example, things often get a little crazy.

For a start, it’s very hard to debunk certain claims as supply chains are simply so complex, with multiple moving parts. The root causes of problems are often difficult to identify as the responsibility is highly diffused throughout the chain. As a result, many vendors go heavy on the superlatives, which can even cross the line into important questions of ethics.

We got into more detail about how supply chain vendors often put forward claims that have all the appearance of rationality and science, but none of the actual substance. There is also a major manipulation of both buzzwords, such as AI, and companies' legitimate fears that they could be missing out on the next big thing, which could leave them by the wayside if they don’t adopt it.

To conclude, we talk about the role of paid analysis in the supply chain industry and how transparency is what is truly needed to advance. For example, we talk about the triumph of the open source movement for the software industry that has brought about a new level of ethics and rationality, which has also been shown by Microsoft’s embrace of open source.