Paris, a fashion retail network (persona) - Lecture 2.1.1

00:51 Introduction
02:14 Novelty
03:32 The story so far
05:16 The short definition (recap)
07:00 Crafting a supply chain persona (recap)
08:50 Paris, 10 000-foot view
16:18 Range planning 13
19:25 Range planning 23
21:18 Range planning 33
25:08 Pre-season pricing
29:27 Purchasing
38:12 Inbound distribution center
41:36 Store “initial” push
47:51 Store “routine” push
56:02 In-season pricing
01:00:59 Other elements - limitations of this Personae
01:04:16 Conclusion
01:06:42 2.1.1 Paris, a supply chain persona - Questions?


Paris is a fictitious European fashion brand operating a large retail network. The brand targets women and positions itself as being relatively affordable. While the design line is relatively classic and sober, the main business driver has always been novelty. Multiple collections per year are used to push waves of new products. Pushing the right product, at the right time, at the right price and with the right stock quantity is one of the core challenges