New Media for New Supply Chains

One could easily say that the world of supply chains arguably lacks a lot of the glitz and glamour that other industries have, with sparse media coverage and a considerable lack of large influencers. However, with the internet gradually breeding a smaller community of supply chain aficionados, we’re witnessing that the industry is slowly evolving.

For this episode of LokadTV, we’re thrilled to welcome Sarah Barnes-Humphrey - the presenter of the podcast ‘Let’s Talk Supply Chains’ and one of Canada’s most influential women working in supply chain - live from Toronto, to discuss the role of the media in this evolution. Together we investigate the impact this is having on promoting best practices amongst the next generation of supply chain professionals.

For example, the use of buzzwords and acronyms has grown somewhat exponentially over the last few years. We discuss whether there are too many and what the industry can do to move towards something with a little more substance. We learn more about the messy structure of the supply chain industry and how this industry, which previously communicated mainly through gossip and remained very insular, is starting to collaborate and share its knowledge.

We explore in more detail the mindsets that still remain and how we need to shake things up and get over these in order to progress. Frequently, in a Lord of the Rings style, there’s an attitude of “One System to rule them all”.

Finally, we try to investigate the biggest challenges that the media is currently facing today and take into account the important responsibility not to ‘overstate’ the potential of young technology.