Digitalization in the Fashion Industry with Madeleine Czigler

When you think about the industries that ‘digitalization’ has really impacted upon, fashion is probably not the first one that springs to mind. However, with the rising use of smart materials and the ability to design your own clothes online, it could be argued that the link between technology and fashion is actually closer than ever.

This week we are joined by Madeleine Czigler, a journalist, TV producer and Professor at the American University of Paris who specializes in culture and the fashion industry, to discuss with us how the digital age has really changed the face of the fashion industry.

Digitalization is not just a technological challenge but also a people challenge that involves getting people to work differently together. In this video, we learn which are the areas most influenced by the digital and social media tools currently on the market and discuss which of these will be most important for the future of the fashion industry, be it Instagram, Facebook or Twitter. We also try to understand the supply chain challenges which need to be overcome to make on demand fashion available to the masses.

On a more technological note, we discuss how statistics can be applied to products that cover so many variables and combinations, given the complexity of supply chain in Fashion. And of course, we wonder just when you will be able to 3D print your own clothes at home!

Finally, we discuss the environmental and ethical implications that the industry must consider for companies to stay relevant in the modern world, such as the development of eco-friendly fabrics and so on. We also try to put that in perspective to debate what is the real impact of fast fashion for our planet, and how much that impact really weighs when compared to other industries.