Digitalization in the Fashion Industry (with Madeleine Czigler)

00:08 Introduction
00:38 Perhaps you could tell us a little more about your background?
02:50 What’s your take on Digitalization in Fashion?
06:40 What do you see as the most important of the new digital tools for the fashion industry?
07:12 From a Lokad perspective, how can you use Instagram?
09:13 What about your background in journalism and the media? That is also an area which has been really shaped by digitalization, right?
10:37 What are the areas of the fashion industry which you see as being completely reshaped?
14:54 What kind of supply chain challenges does super fast fashion introduce?
18:08 What can you teach to your students something that will still be relevant in 20 years time?
19:36 How can we overcome the negative impact of digitalization and fast fashion?
23:19 What are the challenges for the future of the fashion industry and how do you see them being overcome?


Digitalization is a company-wide tranformation intended to make the most of a now software-driven world. In fashion, digitalization allows you to accelerate your supply chain in order to be more closely aligned with the latest trends.

When you think about the industries that ‘digitalization’ has really impacted upon, fashion is probably not the first one that springs to mind. However, with the rising use of smart materials and the ability to design your own clothes online, it could be argued that the link between technology and fashion is actually closer than ever.

This week we are joined by Madeleine Czigler, a journalist, TV producer and Professor at the American University of Paris who specializes in culture and the fashion industry, to discuss with us how the digital age has really changed the face of the fashion industry.

Digitalization is not just a technological challenge but also a people challenge that involves getting people to work differently together. In this video, we learn which are the areas most influenced by the digital and social media tools currently on the market and discuss which of these will be most important for the future of the fashion industry, be it Instagram, Facebook or Twitter. We also try to understand the supply chain challenges which need to be overcome to make on demand fashion available to the masses.

On a more technological note, we discuss how statistics can be applied to products that cover so many variables and combinations, given the complexity of supply chain in Fashion. And of course, we wonder just when you will be able to 3D print your own clothes at home!

Finally, we discuss the environmental and ethical implications that the industry must consider for companies to stay relevant in the modern world, such as the development of eco-friendly fabrics and so on. We also try to put that in perspective to debate what is the real impact of fast fashion for our planet, and how much that impact really weighs when compared to other industries.