Bridgestone Special

With around 180 manufacturing plants and business presence in more than 150 countries, Bridgestone is the largest manufacturer of tyres in the world. In this special episode of LokadTV, we are lucky enough to take a peek behind the scenes and understand the daily operations and challenges that are faced by a multinational corporation such as Bridgestone. We welcome Nicolas Vandeput to discuss the recent project completed between Lokad and Bridgestone to improve their European supply chain operations.

We discover how things were managed before the arrival of Lokad, whith multiple teams in multiple countries fighting to get as much stock as they could in order to avoid stockouts in their own country. We discuss why our tailor-made and programmatic approach proved to be the best option in the market for such a multi-echelon network.

With a multitude of locations around Europe, from Latvia all the way to Portugal, and up to 60 000 SKUs, the Bridgestone supply chain is inherently complex. We explore the difficulties that are introduced when tackling a multi-echelon problem and discuss how a company, which places such huge emphasis on lean stock management, battles daily to service their customers as efficiently as possible.

Finally, we understand the challenges of implementing a project such as this across such a diverse organisation and we learn how the change management process was approached with minimal impact to daily operations.